The Apple Watch had an unusual launch: online only, and backordered by weeks (if not months) within minutes of midnight pre-orders kicking off. Today Apple announced, though, that its wearable will start showing up in Apple Stores two weeks from now.
That gives the Apple Watch a bigger presence in the US limelight right before Fathers’ Day, and also in advance of back-to-school shopping and the start of the pre-holiday shopping season. That late June release slot is also (roughly speaking) the same windows that the first four iPhones launched in.
Apple’s release did, however, mention that the Apple Store launch would only include “some models.”
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Originally published on gizmag.com