Small businesses have a real advantage over large corporations when it comes to eCommerce. By harnessing the power of content marketing and telling good stories, a small business can go where big businesses cannot.
Specialize: Niche marketing More is not always better. Sometimes it helps to narrow your field even further. This way you can pin point your target market with a laser focus and really meet their needs.
Spice it up: Tell your story
The truth is eCommerce sites are generally pretty dull. If you want to stand out and be remembered, than you have to have a good story line. Start with your company profile page and follow this story line through every category and page. Be sure to continue telling your story in all your product descriptions and interactions with customers. Read More How eCommerce Helps Small Businesses Compete